SEO stands for Search Engine Optimisation.

Without focusing on the technical aspects of SEO, let’s take a closer look at what all the fuss is about when it comes to SEO for your blog.

How you manage your SEO will ultimately determine how you’re found on various search engines.

Whether you are a new start-up, a budding entrepreneur or growing business, SEO management needs to be an integral part of your marketing strategy.

There are 4 key ways you can optimise your search engine visibility:

Meta Title

This is the unique title of your blog. It’s crucial you’re as original as possible.

What type of article have you written or want to write?

– How to (e.g. How to find inner peace at home in 2021)

– Listicle (e.g. 8 ways to achieve success through blogging about travel in Asia)

– Report (e.g. Working from home. The full report on do’s, don’ts and must’s)

– Journal piece (e.g. A deep look inside the enthralling Esala Pera Hera festival in Kandy, Sri Lanka) 

Meta Keywords

Which words/phrases would someone input in a search bar to find you?

Make sure the words you choose are also represented in your Meta Title, Description and URL.

Again, the trick is to be original.

Description

Briefly, in one or two sentences, describe the purpose of your blog.

Remember to use the words you have used in your Meta Title and Keywords.

This will be a preview of your article on Google.

Slug

The URL of your article.

It’s no secret that the majority of traffic to a website or a blog is driven by search engine results. And while paid advertising may fetch immediate results, there is no doubt that focused SEO management will deliver authentic interest over an extended period of time, making it the most cost-effective and powerful marketing tool you can deploy.