Amongst the noise of fancy marketing strategies, and deciding whether you want to automate or not, many novice entrepreneurs forget to KISS! – Keep It Simple Silly.

“Social media (95%), blog posts/short articles (89%) and email newsletter (81%) are the top three types of content B2B marketers used in 2018/2019.”

Content Marketing Institute

Content marketing is all about generating interest of your solution by periodically communicating with your audience. 

Communication can come in the form of social media posts, short-form articles, blogs, video content etc.

Gone are the days of simply building it and the masses will come. Today, entrepreneurs, authors and bloggers need to be:

1. Relevant

2. Willing to generate and spread content 

3. Present  

Relevant

Being relevant is more than just creating content based on topical news. Being relevant is about being yourself and recognising your target market.

In an age where content is shared multiple times, across several platforms, businesses and individuals are craving original ideas.

Offer something

The world is on the internet. That means you’re going to have plenty of people doing and saying something similar to you.

So how do you get someone to stay on your page, and not click through to another tab?

You need to offer something. A glimpse into your solution, your unique way of operating and most importantly, how you solve your audiences’ problem.

The sales process starts with YOU! You need to make the first move.

Present

To be present today, you’ve got to be able to share your work across the proper platforms.

If you’re not on the following platforms, we highly recommend you create an account today.

– Reddit

– Tumblr

– Facebook

– Linkedin

On these platforms, you will typically find medium-to-long form content readers.

If you do not share your work, you are severely limiting yourself exposure and ultimately, any progress.

How does Leakd help?

Sources

Once you’ve selected a category, the Editor will calibrate references from around the world in accordance with your selected primary and secondary category.

These articles are available in your Editor panel. With a single click, you will have access to a vast library of articles from a curated selection of global media houses; saving you time from searching aimlessly and in the wrong place.

The sources process ensures you have relevant and reliable information at your fingertips, so you can begin building original ideas for your writing content. 

Insights

Your marketing success will only be as effective as the knowledge you have of your audience.

Leakd Insights delivers a real-time analysis about your readers across various parameters, like:

– Views

– Category

– Sources

– Visitors

– Keywords

With this knowledge, you’ll be able to make quick and effective changes to your content so you’re attracting the right audience, more often.

Hub

Hub is where you live.

You’ll be able to find and edit your information around:

– Credentials

– Interests

– Sharing platforms (External links)

– Region selection

The external links to your other sharing platforms, like Facebook, Linkedin, Reddit and Tumblr are displayed on each of your published blog pages.

Make sure these are up to date in your external links page.

SEO

With our very own native SEO tool, you can now input key details about your blog to give yourself the best chance to be found on search engines. These inputs include:

– Title

– Description

– Keyphrase/words

Optimising your blogs search-ability is one key element in improving lead flow. The rewards of this exercise, while do take time, really outweigh the effort required to do it.