Category: SEO

 

SEO stands for Search Engine Optimisation.

Without focusing on the technical aspects of SEO, let’s take a closer look at what all the fuss is about when it comes to SEO for your blog.

 

How you manage your SEO will ultimately determine how you’re found on various search engines.

Whether you are a new start-up, a budding entrepreneur or growing business, SEO management needs to be an integral part of your marketing strategy.

 

There are 4 key ways you can optimise your search engine visibility:

 

Meta Title

This is the unique title of your blog. It’s crucial you’re as original as possible.

 

What type of article have you written or want to write?

– How to (e.g. How to find inner peace at home in 2021)

– Listicle (e.g. 8 ways to achieve success through blogging about travel in Asia)

– Report (e.g. Working from home. The full report on do’s, don’ts and must’s)

– Journal piece (e.g. A deep look inside the enthralling Esala Pera Hera festival in Kandy, Sri Lanka) 

 

Meta Keywords

Which words/phrases would someone input in a search bar to find you?

 

Make sure the words you choose are also represented in your Meta Title, Description and URL.

Again, the trick is to be original.

 

 

Description

 

Briefly, in one or two sentences, describe the purpose of your blog.

Remember to use the words you have used in your Meta Title and Keywords.

This will be a preview of your article on Google.

 

 

Slug

 

The URL of your article.

 

 

It’s no secret that the majority of traffic to a website or a blog is driven by search engine results. And while paid advertising may fetch immediate results, there is no doubt that focused SEO management will deliver authentic interest over an extended period of time, making it the most cost-effective and powerful marketing tool you can deploy.

 

 

 

 

 

Along with various marketing initiatives, Search Engine Optimisation is a great way of getting your blog to appear in a Google search. 

 

Here is a quick, step-by-step guide on how to use the SEO tool in the Editor.

 

Meta Title 

 

This is the title of your article.

Be original, but make sure it’s something that your readers can easily find and appeals to their specific taste.

 

 

Keyword Phrase

 

What do you expect your readers to type into google to find you?

 

This one is a little difficult because it’s common to believe that all the high-traffic words and phrases have already been taken.

But if your Title is original, matches your keywords and phrases, you’ll give yourself the best chance to be found.

 

Don’t overthink it. Google rewards great content and original ideas!

 

Meta Description

 

A short description of your article or blog. What is it about? Is it location specific? Is it a list? 

 

A handy trick is to make sure you’re cross-pollinating your words.

Trying using the same words and phrases across your Title, Phrase and Description.

This way Google knows your content is specific to a particular category, theme or subject.

 

Alt Text

 

This is a description of your image as if you were explaining it to someone who is blind.

For example: A black cat asleep on the white sofa.